Euler built a Customer Data Platform for Chiltern, integrating a number of different data sources, which enabled Chiltern to be more proactive when communicating with their customers.
Cloud migration can be challenging, but done correctly, it can be the key to your digital transformation plans. This collaboration between Qbase and Data Migration Expert Johny Morris explores why this is so, and what to bear in mind when it comes to migrating your databases to the cloud.
How to analyse your customer data for better marketing Getting your data processed, stored, and managed correctly is just the first part of your data strategy. Once your data has been cleansed, stored, and integrated, what’s next? The answer is…
This month we’re ushering in a new era with a rebrand! Just as the data management space continues to grow and evolve, we’re evolving along with it, and as part of that, we’re really excited to share our new brand identity with you.
Euler built Shelter a Modern Data Warehouse in Azure to work in conjunction with their MS Dynamics instance. The team used Talend to integrate the many data sources and implement a number of Data Quality Rules.
Data can only be ‘the new oil’ when it has value – and value is determined by data quality and business purpose. How can you influence the outcome to ensure you strike it rich?
In this article we consider the connection between cloud migrations and modernisation by focusing on cloud migration strategy, different cloud migration types, and how to ensure the successful cloud migration of applications.
Prescriptive analytics is all about having a certain goal in mind and working out what you need to do to get there. It uses existing data and considers different variables that may affect progress to then prescribe the best course of action to get the best result.
An important aspect of marketing is how to engage your audience effectively. To do this, marketers use techniques like behavioural science, which tap into the way our brains naturally think to encourage feelings of psychological safety that persuade people to act.
Data-driven targeting is often under fire in the media, but how should marketing professionals approach this ethical dilemma?