Understanding your customer’s needs and how they want to communicate with you is key to a successful marketing campaign. But, with huge volumes of data from multiple sources flooding your organisation every day, making sense of it can be a challenge. This is where Modern Data Warehouses (MDW) can help in marketing.
Managing your data can seem like a daunting task. Especially when it involves cleaning up a data catastrophe that’s been years in the making. But there’s simply no getting away from it. It is well known that the consequences of bad quality data can end up having a significant impact on your business.
In this whitepaper Rob Jones explains exactly why analysing your data landscape prior to starting your project is so important. Download to find out what steps to take in order to analyse your data landscape in readiness for your data project.
Experts think that handling data quality issues typically costs organisations between 10% and 30% of revenue (Experian 2021).
We are thrilled to be accepting the Talend Data Masters Award 2021, category ‘data for good’, for our work with UK charity Shelter.
We have been named Apteco Partner of the Year again for 2021! We are thrilled to be awarded this for the fourth time.
We have won the ‘Best Use of Apteco Software 2021’ award for the work we did with WWF!
How clear and consistent is the data your organisation relies on for decision making and planning? Is it helping you communicate with customers effectively, manage operations efficiently, and plan new products and services knowing they match demand? Or are you struggling with a mass of disparate data sitting in multiple applications, unable to pull together complete and accurate information or uncover useful insights?