At Euler, we appreciate the current Covid-19 pandemic impacts both UK and global individuals and organisations. Therefore, our Covid-19 web message is one of meeting the challenges head-on. Throughout this challenging time, our priority is the safety and wellbeing of…
20th November 2020: Euler, one the UK’s leading marketing data services providers, has been named as Apteco Partner of the year 2020. The award was made in recognition of Euler’s outstanding contribution to Apteco’s business as measured across 10 different factors. From…
Artificial intelligence (AI) is where the computer then uses the best result and makes a decision. In short, it takes action in part due to that result without any human involvement. Combining ML and AI makes marketing more sophisticated, allowing…
Once you’ve identified a need to enlist the help of a data specialist, how do you choose? Qbase offers insight in 6 steps to helping you choose the right one for you.
We sat down with Euler Operations Director, Tracy Barker, to discuss her journey into data and how the industry can work towards striking a better gender balance.
We recently worked with Parkinson’s UK to improve their data quality and help inform the data architecture. The first thing we did was to conduct a landscape analysis – a rigorous process of data analysis and documentation. The landscape analysis played a vital role in…
The secret to successful marketing communication lies in your ability to deliver the right message, to the right customer, at the right time. Marketing with data segmentation should always be one of the first considerations for any marketer, CRM manager, database manager or any other business decision-maker.
Modern Data Warehouses (MDW) have been around for years, but they have not always been very accessible. In the past, data warehouses tended to be highly technical and only seen as an operational tool. Because of this, you usually needed a data scientist or someone with technical skills to develop, implement and then manage it.
Our webinar video is now live – 7 Ways to Improve Your Marketing With Data. Paresh, Matt and James combine their knowledge and experience to deliver seven top tips for using data to get the most out of your marketing.
What happens when data migration goes wrong? We’ve recently seen some very large-scale failures that should act as a warning for any company planning to move data. Only last year TSB customers were locked out of their accounts due to the unsuccessful migration of customer data. The ramifications are still being felt.