New research reveals 2016 charity supporter recruitment by direct mail fell to 30%. Compare this with 46% in 2013. Meanwhile, recruitment to regular giving rose from 17% to 24%; moreover, recruitment to raffle rose from 12% to 21%. Findings in…
The award, in short, comes in recognition for our exceptional use of Apteco’s software and engagement scores. In addition, the win came at this year’s Apteco partner awards in London on 17 November 2017. Apteco is a leading provider of…
Marketing Datafication No. 2 looks at behavioural data and how it can be used to improve targeting, message personalisation and customer experience and engagement. Let us start at the beginning and ask, ‘what is behavioural data’? In a nutshell, behavioural…
Competition for share of mind is more fierce, especially now than at any previous time in history. Marketers need to create innovative and effective marketing strategies to beat all other competition for their share of your mind space. With conservative…
Marketing Datafication No.4 examines the power of purchasing data. In this article, we will look at how marketers use this data to reduce the time between a customer’s first and second purchases and why this is so important to retailers pursuing long term repeat purchases.
Customer acquisition and retention, especially in the direct-to-consumer (or B2C) sector, is hard work. Moreover, it requires a continuous effort to constantly motivate customers to choose you above thousands of alternative options. Most B2C retailers have a database of customer…
In summary, to understand your social data, you first need to understand and devise a social CRM strategy. But there are so many varying definitions of social CRM to begin with. Ergo, if you want an absolute definition, you’re out…
Marketing Datafication No. 6 looks at the future of data-driven marketing. We will learn about the importance of data innovation and discuss the emergence of AI in data-driven marketing. But do not worry marketers, your unique and creative skills are…
Marketing datafication is about the increasing influence that data collected about individuals now has on all marketing processes. In fact, marketing data is often the sole deciding factor to market or not to market to someone. In the online world,…
After exceeding quarterly fleet sales targets, there is an air of optimism in the vehicle dealership industry right now. Ergo, the need for sound and adaptable fleet marketing. Lots of vehicle dealerships have met or exceeded quarterly fleet sales targets….