This article shares practical guidance to help you enact ethical data-driven targeting, so it’s present in every decision and every action, every day.
As part of Euler’s drive to help our clients use data to cultivate better customer relationships, we’re delighted to announce that Chiltern Railways have been shortlisted for a Railway Innovation Award in the Small-Scale Project category, for their Voice of the Customer (VOC) analysis report, designed and implemented by the team at Euler.
This article shares out top 6 reasons why a single customer view can benefit your business, covering commercial opportunities through to customer experience.
The Chiltern and Euler team have won a Railway Innovation Award for their Voice of the Customer Project!
We explore why the recent downtime of the UK’s Air Traffic Control System might have been caused by data governance issues.
Regardless of how far along your data migration project is, it’s important to consider the benefits such a project can bring.
Designing your data migration properly is key to its success. But what steps should you take to ensure this outcome?
At a time when customers are spoiled for choice, it’s vital to ensure that your customers have an experience to remember – for all the right reasons. But why exactly has CX become such an important factor to get right?
Customer experience (CX) is critical for business success. Though individual interactions provide limited data, combined customer data offers powerful insights. Thorough analysis of this data is key to optimizing CX and uncovering trends. Harnessing customer insights enables businesses to improve customer satisfaction, boost loyalty and drive growth.