Prescriptive analytics is all about having a certain goal in mind and working out what you need to do to get there. It uses existing data and considers different variables that may affect progress to then prescribe the best course of action to get the best result.
Data can only be ‘the new oil’ when it has value – and value is determined by data quality and business purpose. How can you influence the outcome to ensure you strike it rich?
In this article we consider the connection between cloud migrations and modernisation by focusing on cloud migration strategy, different cloud migration types, and how to ensure the successful cloud migration of applications.
Data-driven targeting is often under fire in the media, but how should marketing professionals approach this ethical dilemma?
An important aspect of marketing is how to engage your audience effectively. To do this, marketers use techniques like behavioural science, which tap into the way our brains naturally think to encourage feelings of psychological safety that persuade people to act.
A Euler wrap-up of 2022 – looking back at our 10 highlights of the year including our rebrand, office move, and new awards.
Reflections on DataOps and AI trends throughout 2022 and predictions on what to expect for 2023. Including IoT and machine learning.
The 3 data ethics principles you need to know for targeting are Deontology, Utilitarianism, and Virtue Ethics. Consider these principles to help you make the right decisions when marketing.
This article shares practical guidance to help you enact ethical data-driven targeting, so it’s present in every decision and every action, every day.
Meet the Euler team at the Insight Fundraising Conference 2023 We’re excited to announce that Euler are sponsoring and exhibiting at this year’s Insight Fundraising Conference in London on the 24th April. This event, hosted by the Chartered Institute of…