The 3 data ethics principles you need to know for targeting are Deontology, Utilitarianism, and Virtue Ethics. Consider these principles to help you make the right decisions when marketing.
This article shares practical guidance to help you enact ethical data-driven targeting, so it’s present in every decision and every action, every day.
Reflections on DataOps and AI trends throughout 2022 and predictions on what to expect for 2023. Including IoT and machine learning.
A Euler wrap-up of 2022 – looking back at our 10 highlights of the year including our rebrand, office move, and new awards.
Do you want to create a data-driven enterprise? Well, there are some fundamental steps you need to take to get there. Here is our guide on how to do it.
Press Release: Euler, a UK marketing data management and insight specialist, today announce they have become a partner with Talend, a leader in Cloud and big data integration software. Euler has been specifically appointed as a Talend Partner with a…
In a previous role, I was leading a commercial marketing function running lots of regular campaigns. But I didn’t have control of our most important marketing asset: the data. One week, looking to run a segment-specific emailer, the numbers I…
The clock is ticking. In less than a year, D-day (or data day, as we like to call it) becomes a reality. The question is, are you ready? In short, we know the very word data might be enough to…
At Euler we work hard on building friendly, long-term partnerships whilst also being accurate and effective in our work. For instance, Tom Gordon, Insight Solutions Architect at Euler, is a great example of this. Below, find out what he did…
Meet the Euler team at the Insight Fundraising Conference 2023 We’re excited to announce that Euler are sponsoring and exhibiting at this year’s Insight Fundraising Conference in London on the 24th April. This event, hosted by the Chartered Institute of…