Marketing Datafication No. 5 will look at social data and how marketers are making the most of this rich source of personal customer information to increase engagement and purchases. Let us take a look at some social media statistics. 71%…
By Robin Cronan, 28th July 2014 So, you are thinking about buying a data list to support your direct marketing and lead generation initiatives, but how do you choose one data list broker over another? To help you through your…
Following our annual Charity Industry Forum, TRIBES, at the London Science Museum in January 2016, Euler has embarked on a program of Charity Workshops specifically tailored to fundraising, marketing and data analysis leaders within the sector. The first of these…
Euler has been nominated and shortlisted for ‘Supplier of the Year’ in this year’s Insight in Fundraising Awards. The Insight in Fundraising Awards is organised and hosted by the Institute of Fundraising. As one of the main suppliers of data…
Our recent workshop, titled ‘Next Best Action for Charities’, explored the opportunities for charities to deploy this insight methodology into their fundraising practices. Working collectively, the group of delegates identified the specific circumstances under which Next Best Action could be…
At last night’s Insight in Fundraising Awards 2016, Euler beat off strong competition from a number of very talented and experienced organisations to win the Institute of Fundraising’s Supplier of the Year accolade. The award is won by a marketing…
Euler’s Business Insight team, which provides cutting-edge customer insight and analysis solutions for a wide range of businesses and sectors, have increased their number of fully accredited Apteco trainers. This means Euler has even more highly skilled and advanced specialists…
In the past 6 months, we’ve seen an explosion in the number of people asking us to conduct Landscape Analysis of data assets and data processes. If you’ve heard people mention Landscape Analysis but have never really been sure what…
The Charity Times reported in June that charity leaders across the UK were seeking urgent meetings with government and ‘Leave’ campaigners. In short, they’re concerned about what will happen to the £200 million a year the sector receives from the…
Optimal data is critical to a charity’s ability to increase fundraising campaign results. Without data-driven insight, it becomes impossible to drive meaningful, timely and relevant engagement across supporter relationships. Euler works with a number of leading not for profit organisations…